Job Description
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We have an exciting opportunity for a Content Marketing Specialist role in a London-based international online gaming company. The content marketing specialist will assist the Digital Content Manager with continual brand marketing. This position requires a highly creative individual with the necessary skills.
Job Requirements:
- Copywriting Skills.
- Aesthetically sophisticated marketing communications.
- Additionally capable of performing quick photo editing.
- Multitasking, time management, and the ability to get things done.
- Both a portfolio of published articles and examples of copywriting is required.
- The ability to describe product features in a creative and informative manner.
- English native speaker with creative writing skills.
- Understanding of business social media (Meta, Instagram, and YouTube). Twitter is a bonus).
- Email marketing platforms such as Sendgrid, Klayvio, and Emarsys should be familiar.
- Basic knowledge of SEO and keyword research tools (e.g. Keyword Planner).
- Outstanding time management skills.
- Self-starter with the ability to take the initiative.
- Capable of quickly learning and adapting in a start-up environment.
- Eligible to work in the United Kingdom (No visa sponsorship).
- A fan of games and someone curious about working in the mobile gaming industry.
- A bachelor's degree or higher in education is required.
- It is necessary to be fluent in both oral and written Japanese.
- Responsible, good at teamwork, quick to adapt to new situations, and eager to constantly improve.
Responsibilities
Job Responsibilities:
- Assisting the Digital Content Manager and working with in-house developers to put the content strategy into action by delivering high-quality creatives and copy for in-app campaigns, social networking sites, email marketing, blogs, and landing pages.
- Optimize campaigns and communication channels by analysing, reporting on, and delivering actionable results.
- To deliver the most relevant content, filter and segment data, and contacts.
- A/B Testing campaigns are available to continue optimising content for audience interests.
- Increasing brand exposure online through on-site SEO and keyword research.
- Using EDM templates, create English brand creatives for social media that can be used globally. Create new ideas and keep up with current trends, such as IG Reels.
- Working closely with various stakeholders to plan and execute digital campaigns using a standardised workflow and SOP. Marketing, design, sales, merchandise operation, legal, and customer service teams are all encompassed.
- Working to the Marketing Director's strict deadlines and KPIs.
Referrals
If you know anyone who may be suitable for the above role, feel free to get in contact with the Mandarin Recruitment team. We will ensure a healthy referral bonus.
About Us
Mandarin Recruitment is a service that helps UK and China businesses & organisations find and source high-quality Mandarin-speaking professionals. We have unparalleled and exclusive channels to the Chinese speaking market, allowing us to be the leading organisation for specialist Mandarin recruitment.
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