Job Description
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We have an exciting opportunity for a Digital Marketing Manager-China role in an International Trade & Development company based in Miami. The organisation assists businesses in expanding globally by maintaining global websites and marketing for the enterprises. The company is looking for a bi-lingual, dedicated, competitive, self-motivated, and incredibly capable online marketing leader that has previously succeeded in comparable jobs and wants to advance their career in the global company.
Job Requirements:
- 3 to 5 years of digital marketing expertise.
- Fluent Mandarin (Chinese) speaker with great linguistic and copywriting abilities.
- Marketing campaign delivery experience in China.
- Knowledge of how to design, create, and optimise in-platform marketing.
- Cultural and linguistic knowledge to promote Far-East market localization efforts.
- Demonstrate specific competence in Baidu Ads, Weibo, and WeChat marketing.
- Bachelor's degree.
- Certification in digital marketing is a bonus.
- Experience establishing and optimising campaigns across at least 2 different platforms: Bing Ads, Google Ads, Facebook Ads, and LinkedIn Ads.
- Working exposure in a fast-paced B2B setting, preferably with an agency.
- Capable of establishing and implementing dynamic market strategies, brand strategy, copywriting, email campaigns, and social media management.
- Excited by the continuously changing digital world and current industry trends in order to produce campaigns and material that engages target audiences.
- Results-oriented and detail-oriented, with a strong desire to reach and exceed quantifiable performance targets.
- Excellent self-organization and time management abilities.
- Experience with inbound marketing systems (preferably LinkedIn, HubSpot, Google certifications).
Responsibilities
Job Responsibilities:
- Contribute to Far-East market localization projects.
- Work directly with clients to match the digital strategy to their broader company goals, covering SEO, PPC, Paid Social, Email Campaigns, and Social Media, among other things.
- Manage client finances to ensure that KPIs are met.
- In charge of managing and delivering PPC campaigns daily.
- Design and execute SEO strategies to promote organic brand growth, including content localization and on-page optimizing.
- Online marketing strategy and tactics for both online and offline clientele.
- Investigate and improve best practices in inbound marketing.
- Examine and improve our internet marketing procedures and playbook.
- Determine digital marketing SMART objectives (Specific, Measurable, Attainable, Relevant, and Timely) and KPIs.
- Implementation of internet marketing techniques and a playbook.
- Activities such as PPC, SEO, email, and digital marketing campaigns.
- Preparation and assessment of weekly, monthly, and yearly reports.
- HubSpot with DataStudio marketing, sales and marketing performance, landing sites, blogging, emails, contacts, and profiles.
Referrals
If you know anyone who may be suitable for the above role, feel free to get in contact with the Mandarin Recruitment team. We will ensure a healthy referral bonus.
About Us
Mandarin Recruitment is a service that helps UK and China businesses & organisations find and source high-quality Mandarin-speaking professionals. We have unparalleled and exclusive channels to the Chinese speaking market, allowing us to be the leading organisation for specialist Mandarin recruitment.
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